OVERVIEW

Growing up in a coastal town, I have a deep love for the ocean. I have been wanting to design a service that aided in ocean health (and human health) for a while and took up this opportunity at CCA. I have designed a community supported fishing platform as an intervention for fishing traceability and helping consumers make more informed choices when it comes to purchasing seafood.

DURATION: 4 month design consultancy

CLIENT: Lendable Marketplace

OLD LOGO

NEW LOGO

Brand Attributes

Each branding process starts with an understanding of a product's uniqueness and value. To help a client figure out core values that need to be reflected in branding, we do an exercise with attributes.

We brainstorm and write down as many attributes as possible and then select a few items that work the best.

Connecting People

Each branding process starts with an understanding of a product's uniqueness and value. To help a client figure out core values that need to be reflected in branding, we do an exercise with attributes.

Simplicity

Each branding process starts with an understanding of a product's uniqueness and value. To help a client figure out core values that need to be reflected in branding, we do an exercise with attributes.

Transparency

Each branding process starts with an understanding of a product's uniqueness and value. To help a client figure out core values that need to be reflected in branding, we do an exercise with attributes.